CAPTAIN BRUCE
Proposal
Prepared for Captain Bruce Hawaii — Oʻahu's finest ocean excursions since 1983
1. Title
01 — Why Tour Marketing Suite
We handle the marketing engine — paid acquisition, automation, and analytics — so the Captain Bruce team can stay focused on delivering unforgettable Oʻahu ocean experiences.
We work exclusively with experience operators — we know your guests, OTAs, and seasonality.
Data-driven strategies that reduce CPA on every booking — from sandbar tours to private cruises.
We become your in-house marketing team — analytics, ads, automation, and CRO under one roof.
2. Why Us
02 — Executive Summary
Drive profitable bookings while building long-term marketing infrastructure that compounds across every Captain Bruce destination — Kaneohe, Waikiki, and Ko Olina.
Our Focus
Direct bookings · Lower OTA dependence · Higher revenue per guest
This partnership combines:
3. Executive Summary
03 — Onboarding Roadmap
Current state: Nutmeg with broken tracking. Here's the path to a launched, measurable, growth-ready setup in roughly two weeks.
May 1st
Kickoff: access, accounts, and platform handoff.
Week 1
Repair broken tracking, install MS Clarity, validate GA4.
Target May 6th
Migrate from Nutmeg to FareHarbor, re-stand up conversion tracking.
90 mins
Goals, seasonality, margin targets, channel mix.
Estimated May 15th
Build out Google + Meta campaigns with clean attribution and reporting.
Estimated June 1st
Campaigns go live across Google + Meta — measurable, optimized, and growth-ready.
Measure → Report → Optimize → Scale 📊
Clear reporting on spend and results, paired with a focused 30-day action plan and ongoing budget optimization.
4. Onboarding Roadmap
04 — Scope of Services
5. Scope of Services
05 — Software Suite & CRO
Automated SMS/email review prompts post-tour. Reputation monitoring & AI-powered review responses.
Post-booking upsell automation, cross-sell campaigns, and pre-trip nurture emails.
24/7 FAQ handling, lead capture, booking assistance, and retargeting audience creation.
Audit booking flow, optimize mobile UX, test messaging, improve urgency & social proof.
Full GBP optimization — categories, photos, posts, Q&A, and review strategy for Oʻahu local search.
Listing setup & optimization on Google's Things to Do platform to capture high-intent travelers.
6. Software Suite & CRO
06 — Reporting & Transparency
No black boxes. You'll always know exactly where your investment is going and which destination, channel, and campaign is producing it.
7. Reporting
07 — Pricing Options
Predictable monthly investment
Lower base + upside on results
Initial 3-month commitment, followed by flexible month-to-month services.
Ad spend billed directly by Google & Meta. Budgets agreed monthly.
8. Investment
08 — Growth Philosophy
Everything we build is designed to be a compounding, long-term marketing asset for Captain Bruce — not short-term vanity metrics.
9. Growth Philosophy
Optional Add-Ons
SEO-optimized posts about Oʻahu, marine life, and tour planning that drive organic traffic.
Strategic content, scheduling and community engagement across IG, FB, TikTok and YouTube.
Track every inbound call to its source — know which campaigns drive phone bookings.
Automated drip campaigns, seasonal promotions, post-tour follow-ups for repeat guests.
Build relationships with HI travel agents, DMOs and resellers to unlock new channels.
Optimize Viator, GetYourGuide, Tripadvisor & FareHarbor listings to maximize visibility & margin.
Conversion-focused web work with ongoing maintenance, updates and performance optimization.
10. Additional Services
Captain Bruce × Tour Marketing Suite
David Kunze · Tour Marketing Suite
david@tourppc.com · 715-345-2180
tourmarketingsuite.com
Fueling growth. Empowering tour & experience operators.
11. Closing